Because sport is a powerful tool for personal development, social integration, and the cultivation of values that extend beyond the playing field.
Participation in sports provides young athletes with opportunities to develop resilience, discipline, teamwork, and leadership qualities that shape not only their athletic careers but also their broader personal and professional lives. However, despite its transformative potential, sport is often underutilized as a structured means of values education, particularly for adolescent female athletes, who face unique challenges in their sporting journeys.
Project Objectives
Establish the “Sport for Values” Quality Mark, a certification framework that recognizes and promotes sports clubs committed to fostering inclusivity, ethical leadership, and values-based education in their programs.
Empower coaches and club leaders by equipping them with innovative training methodologies that seamlessly integrate leadership development, character-building, and social values into their coaching practices.
Strengthen the capacity and sustainability of grassroots sports organizations by providing them with structured development frameworks, training resources, and recognition through the “Sport for Values” Quality Mark, ensuring they offer high-quality, inclusive, and values-driven sports programs that foster long-term athlete engagement and community impact.